Case Studies — Excel Mind Agency | Real SEO & Growth Results
Case studies

Results our clients can put in a board deck.

Every engagement below follows the same process — research, strategy, implementation, optimization, growth — applied to a different industry, market, and starting point.

6
Industries represented below
6.4x
Average organic growth across accounts
3
Continents these results span
98%
Clients who renew after year one
SaaS, United States
+312%
Organic signups within 9 months
TechFlow — project management SaaS

Turning an invisible product into a category leader in search

Problem
Ranking nowhere for its core category despite a strong product and paid budget it couldn’t sustain long-term.
Strategy
Rebuilt site architecture, closed technical SEO gaps, and launched a comparison-content engine targeting buyer-intent keywords.
Results
Organic signups grew 312% in 9 months and now account for the majority of new trial activations.
E-commerce, United Kingdom
4.3x
Return on ad spend after 6 months
Lumen Home Goods — direct-to-consumer retailer

Fixing a slow storefront and a leaking checkout funnel

Problem
Slow page speeds and a clunky checkout were quietly killing conversions from paid and organic traffic alike.
Strategy
Rebuilt the storefront for speed, redesigned the checkout flow, and restructured campaigns around highest-margin products.
Results
Conversion rate nearly doubled and blended ROAS reached 4.3x within two quarters.
Local services, Germany
#1
Map pack ranking across 6 locations
Coastal Dental Group — multi-location clinic network

Winning the local map pack across every branch, not just one

Problem
Only one of six clinic locations appeared in local search, leaving five branches dependent on referrals alone.
Strategy
Built location-specific landing pages, cleaned up citations, and ran a structured review-generation program.
Results
All six locations now rank in the top 3 map pack results, with new-patient bookings up 68%.
Logistics tech, United States
-71%
Manual reporting hours per month
Fleetward — fleet management platform

Automating a reporting process that ate a full-time role

Problem
A support and ops team was spending over 60 hours a month manually compiling client performance reports.
Strategy
Built an AI automation workflow that pulls, formats, and delivers reports directly from existing data sources.
Results
Manual reporting time dropped 71%, freeing the team to focus on client retention instead of spreadsheets.
SaaS, Canada
+184%
Free-trial to paid conversions
Ledgerly — accounting software for startups

Rebuilding a funnel that was losing trial users at signup

Problem
Strong trial signups weren’t converting to paid plans, and the team couldn’t pinpoint where users dropped off.
Strategy
Redesigned the trial onboarding flow, rewrote product-led landing pages, and layered in lifecycle email content.
Results
Trial-to-paid conversion rose 184% over two quarters, with no increase in acquisition spend.
Consumer tech launch, United States
40+
Media placements in launch week
Northline Audio — direct-to-consumer hardware brand

Turning a product launch into a lasting authority signal

Problem
A well-funded product launch had no press strategy and risked going unnoticed outside paid channels.
Strategy
Combined targeted press release distribution with guest placements on relevant industry and tech publications.
Results
40+ media placements in launch week, driving both direct traffic and a lasting backlink profile.

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